Last Minute Discount" to increase the number of clicks. image11 You can also use this tactic to indicate that your item is in limited stock ("Only X items left!"). 6. Use ad display options Ad display options sound exactly like that. A snippet that contains additional information about an ad or product. There are several manual and automatic ad display options. That is, the former has to be set manually and the latter is automated. The manual ad display options available are: Phone number display option that allows users to call the store – very effective for mobile shoppers. image17

Location extension to whatsapp database indicate your location . This is especially useful for local queries. image8 1 Sitelinks extension that directs visitors to additional pages on your site . image9 1 There is no additional cost for ad display options, but they have higher CTR and lower CTR. Depending on the products you sell and the customers you target, any or all of these options may make sense for your business. Related Content: 10 Ways Paid Marketing Campaigns Don't Work 7. Focus on the post-click experience When prospects click on your ad and they are directed to your home page or category page, it can postpone them.

There is a very good chance that those visitors will not spend extra time just finding the deal somewhere on your website. They will probably go to your competitor's website. To make your visitor experience as consistent as possible, create a custom holiday-themed shopping page for your product or product category. For example, consider this holiday landing page for Target . image14 Note: Colors with a uniform holiday theme everywhere (red) Emphasize discounts as far as you can see without scrolling Left pane mentioning Christmas shopping Similarly, REI has a separate "Gifts" tab in the navigation menu to help shoppers find the perfect gift. image13 Don't hesitate to integrate holiday images into your website, like the landing page of an